Services
Transcreation into European Languages
Asiatis transcreates campaigns, taglines and brand copy into European languages for brands selling from Asia into Europe. Transcreation recreates the intended effect for each market rather than translating word for word, and is delivered as options for the brand to choose, against a per-language style guide.
- Typical deliverable
- Adapted copy delivered as variants, with back-translation and rationale
- Turnaround
- Scoped per concept; allows creative lead time
- Quality level
- Transcreation reviewed against the brand style guide
When you need transcreation, not translation
For advertising, taglines and brand messaging, a literal translation is accurate and useless. Transcreation prioritises the effect on the reader over fidelity to the wording, which is why it is scoped per concept or per hour rather than per word.
Options, not one answer. Each line is delivered as several variants with a back-translation and a short rationale, so the brand can choose with full understanding of each option.
Brand voice as a controlled asset. A per-language style guide fixes tone, register and forbidden words, applied by the same core linguists so the brand sounds like itself in every market.
Cultural adaptation. Colours, numbers, symbols and references are adapted so a message lands as intended in each European market, rather than carrying an association from the source culture.
Copywriters, not generalists. Transcreation is done by copywriters in the target language who write for the market, not linguists translating someone else's sentence.
Key facts
- Transcreation adapts for effect and is scoped per concept, not per word.
- Lines are delivered as variants with back-translation and rationale.
- A per-language brand style guide keeps voice consistent across markets.
- Cultural references, colours and symbols are adapted per market.
- Work is done by copywriters in the target language.
Frequently asked questions
- How is transcreation priced?
- Transcreation is normally quoted per concept or per hour rather than per word, because the work is creative adaptation with several options, not a one-to-one rendering of a fixed source text.
- Will I get more than one option for a tagline?
- Yes. Each line is delivered as several variants, each with a back-translation into English and a short rationale, so you can choose the one that fits the brand with full understanding of what it says.
- How do you keep our brand voice consistent across languages?
- A per-language style guide fixes tone, register and forbidden words, and the same core linguists apply it across projects, so the brand reads as one voice in French, German, Italian and every other market.
- Do you adapt content culturally for European markets?
- Yes. Colours, numbers, symbols and cultural references are adapted so the message works for each European audience, rather than carrying an association that only makes sense in the source market.
- What content is transcreation right for?
- Advertising, taglines, brand and campaign copy, and anything where the effect matters more than the literal words. Contracts, manuals and regulatory text need faithful translation instead.
Ready to start your project?
Contact our Singapore office to discuss your translation needs.
541 Orchard Road, #09-01, Liat Towers, Singapore 238881